Clients

aCerno
American Red Cross/ NYC
Chrysler/Jeep
DMA2011 Boston
ID Media
KSL Media
MathWorks
ooVoo
Rias Baixas Wines
The Weather Channel
Webster Bank

Webster Bank

In 2001, Webster Bank of Connecticut decided it was time to rethink their public website, Websterbank.com. After years of organic growth, the site was feeling extremely disjoined and difficult to navigate. From a brand perspective, Webster also needed to translate their new “We find a way” corporate strategy to the online environment. They awarded the assignment to the team from K2 that was led by Magnitude’s two eventual founders, Douglas and Bruce.


Public Site
Working closely with Webster’s online, marketing, technology, and corporate branding groups, Bruce’s and Douglas’ team developed a strategy that balanced the company’s business objectives with the goals of existing and prospective customers.

After joint development sessions and rapid prototype testing, the team created a design that allowed Webster’s three business targets - personal, small business and corporate customers - to quickly learn about, sign up for, and maintain their accounts. In fact, the new site not only referenced Webster’s tagline, “We find a Way”, but brought it to life by acting as an easy-to-use portal to all of Webster’s products, services and solutions.


Following implementation, Webster received an outstanding, best-in-region report card and a national top-twenty ranking in the 2002 Gomez Online Competitive Analysis Report.

Secure Online Banking Site and Online Banking Demo
Webster took to heart the recommendations sighted in the report and in 2002, awarded the newly-formed Magnitude 9.6 two follow-up projects: Webster’s Secure Online Banking Services site and an online Flash demo of services offered at Webster.com. Both of those projects were developed based on learning from Phase 1, delivered on schedule and launched in early 2003.