American Red Cross/ NYC
DMA2011 Boston
ID Media
KSL Media
Rias Baixas Wines
The Weather Channel
Webster Bank

DMA2011 Boston

Thanks to the positive feedback and success of the DMA2010 SF event - and because of it’s ability to demonstrate “Real-Time” - the DMA brought Magnitude in to expand the capabilities of the TrendWall for the Boston conference.

They also enlisted our services to develop several pre-event promotional campaigns that would demonstrate the show’s theme “Real-Time Marketing” and drive awareness and attendees to the show.


TrendWall was displayed in the front entrance, main exhibit hall and multiple video displays thoughout the convention center. We integrated the YouTube video API and twitter API for real-time display so that anyone at the event could post to the Wall. And we developed a module that displayed ongoing and upcoming events to the crowd.


Facebook App
We developed a Facebook app and fan gate that promoted the event sub-theme “Talk to the Pros”. The first 250 likes would receive a FREE Conference Hall pass valued at  $250.00.


Pre-show Online Meet-Up
To help build awareness for the “Real-Time Marketing” show theme and the “Talk to the Pros” sub-theme, we set up a real-time online meet-up with some of the upcoming event’s guest speakers. We partnered with a company called VYou, the developer of a social video platform, which would enable select DMA Boston event speakers to conduct a Q&A with marketing pros and answer questions via video response. Each question submitted would enter them for a chance to win a grand prize for two free tickets to the DMA2012 Las Vegas event.

To promote the contest prior the event, we supported the app with targeted Facebook and LinkedIn ads as well as regular postings on Facebook and Twitter.


Win Free Train Tickets App
For those prospective attendees in the northeast who were on the fence because of high fuel costs, we developed a Facebook app contest asking users to guess the national average cost of gas on a specific date. The first 250 likes would receive free exhibit hall passes. The winner would receive two free train passes and exhibit hall passes to the event. To promote the contest, we developed targeted LinkedIn ads and Facebook ads by region and interest.