n the newsWhat if

  • acerno: the funnel frontier
    June 11th, 2008 by Jim Nichols

    Those familiar with the team at Catalyst: SF know that our folks have worked to develop more e ective marketingfor a variety of ad networks and rep rms over the years -- I counted 15 last time I polled the group.
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  • Predictive BT - Mediapost’s Behavioral Insider
    April 23rd, 2008 by Phil Leggiere

    ..Bennett Zucker, vice president of marketing at acerno, explains..., when it comes to segmenting consumers by predictive behaviors, online has much to learn from the legacy of the past, particularly the paths blazed decades ago by direct mail catalog marketers...
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  • A New Breed of Behavioral Targeting
    April 16th, 2008 by Elyse Tager

    Two products related to behavioral targeting recently appeared on my radar. One just launched this month; the other has been around since 2004 in stealth mode. It's now being formally introduced to the market. ...
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  • aCerno: Predictive targeting ad network
    by Helen Leggatt, Apr 14, 2008

    A predictive targeting ad network has recently emerged from a two year stint in stealth mode to reveal a mass of accumulated data and an impressive U.S. online buyer reach..
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  • New ad network targets online shoppers on purchase and browsing behavior
    Friday, April 11, 2008

    After two years of collecting anonymous data about 140 million online shoppers from 375 retail and manufacturer web sites, aCerno launched this week as a pay-per-action network that selects which banner ads to display much as Google chooses which paid ads appear on search pages: by how much the advertiser is willing to pay and how likely an ad is to lead to a sales.
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  • Predictive Advertising Targets Consumers on Purchase Data
    By Enid Burns, The ClickZ Network, Apr 10, 2008

    A network of e-commerce sites and product manufacturers intends to target ads across the Web using predictive modeling based on consumers' past purchase behavior. For advertisers, it may be an attractive offering, but for consumers it may raise privacy concerns.
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  • aCerno - Company to watch
    By Alyson Grala

    Predictive online advertising network aCerno unveiled itself to the advertising and interactive communities today, after two years in stealth mode, during which time it racked up more than 140 million active shopper profiles and 450-plus advertisers; approximately 375 of which are data providers.
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  • Acerno Boasts 100% Reach of Web Shoppers
    By Mike Shields, Apr 10, 2008

    Acerno, a two-year-old online ad network, claims it has now amassed 140 million profiles of U.S. Web users--representing a staggering 100 percent reach of the nation's online shoppers.
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  • Ad Network aCerno Unveils Technology To Distinguish Itself
    by Gavin O'Malley, Thursday, Apr 10, 2008 7:00 AM ET

    AD NETWORK ACERNO IS STEPPING out from behind the curtains today with some behaviorally predictive ad-targeting technology to distinguish itself in a crowded market.
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